B2B companies are looking for ways to develop their ecommerce experience to meet the demands and expectations of today’s customer. The B2B buyers of today have become accustomed to buying products through the mature online marketplaces, and as a result, have started to expect more from B2B websites. To meet these expectations, unified commerce should not be looked at as just a function – but an extension of your business. Failing to embrace the unified approach will make it difficult to achieve the experience B2B buyers expect today.
Like the outdoor enthusiasts who use their products, outdoor retail brands dislike the comfort zone, and thrive on pushing themselves to innovate and deliver new experiences for their partners and consumers.