Stroller Manufacturer Pushes Its Way to B2B Success with NetSuite SuiteCommerce

By Steven Cariglia on Jul 25, 2016 5:21:50 AM

Maclaren was founded in 1965 in Great Britain by Owen Maclaren, a former test pilot and design engineer who invented the lightweight umbrella stroller. The extremely successful line of baby strollers led to Maclaren being hailed as a name to reckon with in baby and child carrier systems.

Established in 1999 as an American business entity separate from its British parent, Maclaren USA decided to branch into online retailing in 2012 with its ecommerce portal. It ventured further globally into Asia and Europe the next year.

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