How Email Marketing Can Help You Profit from Multi-National Ecommerce

By Steven Cariglia on Nov 2, 2016 1:25:00 PM

Introduction

Ecommerce is a huge business today, as the internet has eliminated national borders and thrown open large, hitherto inaccessible markets to sellers everywhere.

Marketing Research firm IPSOS recently unearthed the following data about how consumers in the US were buying online from ecommerce companies outside the US:

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Mobile CRM: Breaking Free from the Confines of the Office!

By Steven Cariglia on Oct 18, 2016 7:45:34 AM

Mobile CRM or CRM software designed for mobile devices such as smartphones, tablets, etc. has become essential in a world where technology is a prime driver of business and mobile tech has become ubiquitous. Linking a sales team to customers via mobile CRM allows them to access the customers’ data through the cloud and through the mobile app. Mobile CRM is extremely valuable when the sales force requires real-time data during field visits to meet prospective customers.

Topics: CRM
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Advertising/Marketing Agencies Go Digital with NetSuite

By Steven Cariglia on Sep 27, 2016 3:57:12 AM

With the world moving almost en masse to digital products and services, advertising and marketing agencies are no different. From the earlier system of commissions and retainers, agencies are now adopting fee-based and performance-based revenue generation. In this scenario, it is even more imperative that time, expenses and efforts are meticulously monitored and recorded for maximum cost efficiency of the agency.

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Agile ERP – Why the Big Bang Theory Doesn’t Hold Good in ERP Implementation

By Steven Cariglia on Sep 20, 2016 6:11:12 AM

Traditionally, ERP implementations have been occasional, ‘Big Bang’ events where major changes are made to the systems. Typically, these involve painful disruptions in operations, which take months (if not years) to bounce back to normal. This, in turn, holds the company back from progressing at its normal velocity as it tries to find its feet back after the disruption.
Today is the age of Agile. Success-focused software engineering companies realized some years ago that it is far better to introduce new products and upgrades continuously, in bite-sized increments, rather than big chunks of new technology at one time.

Topics: NetSuite ERP
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Biggest Challenges for CFOs in 2016 (And How to Tackle Them)

By Steven Cariglia on Sep 7, 2016 7:04:56 AM

 According to a report, top financial management personnel face the following five challenges this year:

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