Like the outdoor enthusiasts who use their products, outdoor retail brands dislike the comfort zone, and thrive on pushing themselves to innovate and deliver new experiences for their partners and consumers.
Posted by Breanne Richardson, Retail Fashion Marketing Coordinator, NetSuite
Retailers and fashion brands are under enormous pressure to provide better shopping experiences while remaining profitable. That has meant evaluating different technology platforms with the hope of improving the customer journey efficiently and cost-effectively. Yet most are scratching their heads at where to even begin.
Launching your small business online can help you grow exponentially in terms of the number of prospective customers. With the help of suitable ecommerce software, it is possible to launch an ecommerce website for your online business in a matter of days. NetSuite’s SuiteCommerce is a modern ecommerce software platform that is built for multichannel ecommerce for today’s age.
Technological advances have dismantled geographical barriers for business, opening up the entire world not just for multinational corporations but also for small businesses. Small businesses are discovering the unlimited opportunities that playing in a global marketplace brings. However, they are also faced with the challenges that come from operating in multiple geographies, such as fulfilling environmental regulations, obeying tax policies, dealing with local currencies, and so on in various countries. On-premises, entry-level software systems that require manual processes adversely affect the profitability and productivity of small businesses.
Ecommerce is a huge business today, as the internet has eliminated national borders and thrown open large, hitherto inaccessible markets to sellers everywhere.
Marketing Research firm IPSOS recently unearthed the following data about how consumers in the US were buying online from ecommerce companies outside the US: